Could Facebook Ads Violate the Fair Housing Act?

Written by Walter Boomsma, instructor. See his blog.

Walter notes: I’ve occasionally observed that Facebook ads are a great place to find ads that do not meet the requirements of Maine License Law and Rules. Well, here’s another article (reposted courtesy of Tuesday Tactics) that raises a slightly different concern!


fair-housing-logoFacebook ads are a powerful way to generate leads, find prospective buyers and sellers, and optimize your marketing spend. There are lots of tips out there on how to maximize your ROI and craft ads.

But recently Pro Publica reported that Facebook’s ad targeting system may violate the Fair Housing Act of 1968. From the piece “Facebook Lets Advertisers Exclude Users by Race“:

“The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.”

Facebook disagrees. According to an article in Engadget:

“Facebook defended the practice, telling USA Today that “multicultural marketing is a common practice in the ad industry and helps brands reach audiences with more relevant advertising.” However, it added that “we’ve heard from groups and policy makers who are concerned about some of the ways our targeting tools could be used by advertisers. We are listening and working to better understand these concerns.”

If you use (or are considering) Facebook’s sophisticated ad targeting, you may want to keep this issue front and center in your mind. Be prudent how you use the targeting, and be aware that there’s a debate going on right now about the legality of the platform’s features.


Tuesday Tactics was developed in the Fall of 2008 and began publishing in the Summer of 2009 by Scott Levitt, owner of Oakley Signs & Graphics, to help real estate agents survive and thrive in an increasingly challenging market. In addition to Oakley Signs & Graphics, Scott is also the founder of My Real Helper, a real estate marketing content service designed to help agents market themselves and build rapport with clients. His newest company is Oakley Canvas Prints, a one-stop source for turning your photos into art you can hang on your wall.
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‘Massive’ Shortage in Appraisers Causing Home Sales Delays

CNBC reports on the nation-wide shortage of appraisers and some reasons behind it in this interesting article.

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SLRadcliffe | Getty Images

 

http://www.cnbc.com/2016/09/27/massive-shortage-in-appraisers-causing-home-sales-delays.html

 

For those thinking about a career in the appraisal business, the Arthur Gary School of Real Estate offers live and online courses to cover the education you need to start as a trainee.

Please call the office at 207-856-1712 for more information.

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Arthur Gary – REEA Spotlight Member!

Congratulations to Arthur Gary, today’s Spotlight Member on the REEA homepage!

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Students of Arthur Gary School Support Animal Refuge League!

GIANT thanks to all the students at Arthur Gary School of Real Estate! With your help we have donated $450.00 to the Animal Refuge League of Greater Portland! We are sponsoring a cat condo and a dog kennel for a year with your donations.

Shelli-Jo Pelletier and Jesse Mitchell take the Arthur Gary School of Real Estate donations to the Animal Refuge League of Greater Portland.

Office staff Shelli-Jo Pelletier and Jesse Mitchell take the Arthur Gary School of Real Estate donations to the Animal Refuge League of Greater Portland!

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Mr. Boomsma, Walter, or Professor Boomsma?

Written by Walter Boomsma, instructor. See his blog.

Husson UniversityWhen I sub at school, the kids are required to call me Mr. Boomsma. Most comply, although it’s not at all unusual for the kindergarteners to call me “Mrs. Boomsma.” The idea of a man teaching kindergarten is still a bit alien to most five-year olds.

You won’t have to call me “Professor Boomsma” but thanks to a collaboration between the Arthur Gary School of Real Estate and Husson University’s Center for Family Business, I’ll soon be teaching a Sales Agent Course at Husson that makes it possible for students to receive 3 hours of credit for a Business elective, PL 201 Real Estate Law, Paralegal elective or Open elective through Portfolio Assessment.

The course begins on May 27th, so you’ll need to act fast! You’ll find more information available on the Arthur Gary School of Real Estate website or by calling the school at 856-1712. To inquire about Portfolio Assessment to obtain credit for the course, please contact Marie Hansen, Dean of the College of Business, hansenm@husson.edu.

The course begins on Tuesday evening, May 27th from 6 PM until 9:30 PM, then meets for three weekends–Saturday and Sunday from 8 AM until 5 PM. The final exam takes place on Tuesday, June 17 from 6 PM until 9:30 PM. Students are required to attend at least 90% of the scheduled class hours and achieve a passing course grade of at least 75%  in order to qualify to take the required state exam prior to licensing.

The Sales Agent Course starting on May 27th is the regular/normal/usual course and should be taken by anyone interested in becoming licensed. It is not just for those seeking college credit. This is the usual course with an added option for college credit from Husson.

REEA Spotlight Member

The December 26, 2013 Spotlight Member of the Real Estate Educator’s Association (REEA) website is Arthur R. Gary! See their front page announcement here, where Arthur’s photo and profile will be featured for the day.